Web Content Management Market to Evolve in Near Future 2022
(Telecom-NewsWire.Net, April 15, 2019 ) Seamless multichannel web experience and increasing trend of web-based marketing have led to the adoption of WCM. The Web Content Management (WCM) market is growing progressively and has been adopted by businesses for better website management and web-based marketing. The continuous developments in this technology and its solutions have also encouraged various industries to adopt WCM solutions and services.
MarketsandMarkets expects the Web Content Management market size to grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%.
The WCM market consists of major players such as
• OpenText Corporation (Canada)
• IBM Corporation (US)
• Adobe Systems Incorporated (US)
• Oracle Corporation (US)
• SDL Plc (UK)
• Microsoft Corporation (US)
• Sitecore Corporation A/S (Denmark)
• Episerver, Inc. (US)
• Acquia, Inc. (US)
• e-Spirit AG (US)
• Rackspace Hosting Inc., (US)
• Crownpeak Technology (US)
The North American region has been a predominately concerned market toward the adoption of WCM solutions and services. The high adoption of digital technology among hospitality industry is helping the WCM market to grow in North America. Moreover, in this region, especially in the US and Canada, verticals such as media and entertainment and retail and consumer goods are using WCM significantly for marketing and online web management.
Professional services are widely used service type for the Web Content Management market. Professional services include consulting, training and support, and implementation of WCM solutions. Managed services have higher adoption rate as compared to professional services. Managed services empower organizations to focus on core business functions while delegating web content management activities to WCM professionals for efficient management and delivery of content through multiple channels simultaneously.
The media and entertainment vertical are expected to hold the largest market share during the forecast period in the WCM market. This vertical has experienced transformations in the generation, management, and distribution of content. There has been a substantial need for managing the web content in this vertical among publishers, broadcasters, and media portal providers to offer online audience with contextual experiences.
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